* The calculations use average data for Russia

Part one: legal subtleties

Currently, psychology as a science and as a specialization has become incredibly widespread. The number of practical psychologists today is slightly inferior to the number of managers, economists and lawyers. At the same time, unfortunately, the quality of modern special education is gradually declining, as experts note.

It is very difficult for a newly minted psychologist who has just graduated from university to get a job: most companies do not have such vacancies, and there is usually high competition for existing (and not always specialized) vacancies. That's why most of graduates who want to work in their specialty are thinking about running a private practice. However, even their more experienced colleagues, who have worked for several years in the “psychological field,” sooner or later come to the idea of ​​opening their own private office. If you have sufficient funds and self-confidence (and, ideally, reliable colleagues who can become business partners), a specialist with a psychological education can try to open a whole psychological center, where individual consultations, group classes, trainings and seminars will be held. Finally, the highest aerobatics in psychological practice is the center additional education in the field of psychology. How does the center for further education differ from other types of similar business, and what organizational issues will its founders have to solve?

Type of the future center: additional or additional vocational education?

First, let's try to understand the terms and specifics of such establishments. There are several subtypes of additional education. In particular, this includes additional education for children and adults and additional vocational education. Additional education for children and adults “aimed at the formation and development creativity children and adults, meeting their individual needs for intellectual, moral and physical improvement, creating a culture of healthy and safe lifestyles, promoting health, as well as organizing their free time"(Chapter X, Article 75, clause 1 of Law No. 273-FZ “On Education in the Russian Federation”), and is carried out within the framework of additional general education programs, which are divided into general developmental and pre-professional. Additional general developmental programs are implemented for both children and adults. Additional pre-professional programs in the fields of arts, physical education and sports are implemented for children. Anyone can undergo training in various additional general education programs, but it is not formally accompanied by an increase in the level of education with the issuance of a corresponding document. In this case, there are no requirements for the level of education that students already have (although the law contains a clause: “unless otherwise stipulated by the specifics of the educational program being implemented” - Chapter X, Article 75, paragraph 3 of Law No. 273-FZ “On education in the Russian Federation").

And here additional professional education addressed to those people who already have a basic secondary or higher vocational education and/or who are in the process of obtaining it, and “aimed at meeting educational and professional needs, Professional Development of a person, ensuring that his qualifications correspond to changing conditions professional activity And social environment. Additional professional education is carried out through the implementation of additional professional programs (programs for advanced training and professional retraining programs)"(Chapter X, Article 76, paragraphs 1-2 of Law No. 273-FZ “On Education in the Russian Federation”). Additional professional programs are developed taking into account professional standards, qualification requirements specified in qualification reference books for relevant positions, professions and specialties, or qualification requirements for professional knowledge and skills necessary to perform job responsibilities, which are established in accordance with federal laws and other regulatory legal acts Russian Federation O public service. Professional retraining programs are based on established qualification requirements, professional standards and the requirements of the relevant federal state educational standards of secondary vocational and (or) higher education for the results of mastering educational programs (Chapter X, Article 76, paragraphs 9-10 of Law No. 273-FZ “On education in the Russian Federation”).

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Additional system vocational education includes the following types of training: additional higher education with the issuance of a diploma “On additional (higher) education”, professional retraining with the issuance of a state diploma “On professional retraining”, advanced training with the issuance of a certificate of short-term advanced training in programs from 72 to 100 academic hours and certificates of advanced training for programs from 100 to 500 academic hours, internships with the issuance of a certificate of short-term advanced training, courses, trainings, seminars and master classes with the issuance of a certificate.

So, to summarize all of the above, we could conclude that additional education in our case refers to professional education. However, if you are not going to open a “real” educational institution that will be engaged in full-fledged professional retraining and training of specialists (this will require very large investments, and there is no need to implement the tasks in this form), then the first option will be the best option - center for further education, having his own specialization. The vast majority of such educational centers indicate “the implementation of additional educational programs (general development)” as the subject of their activities. It would seem like a paradox: they are aimed at people who have a special secondary or higher education, but at the same time do not have the “professional orientation” stated in the name. Moreover, since such educational organizations do not have state accreditation in the areas they teach, then they do not have the right to issue state-issued documents - a certificate of advanced training and (or) a diploma of professional retraining. Accreditation is a process that officially confirms that the quality of services provided meets the established standard. State standards in the field of education is established by the Ministry of Education.

However, students of additional education centers, of course, will not be left without a piece of paper either. According to the law, if an educational institution does not have state accreditation for the educational programs it implements, then, in accordance with the license, it issues documents on the appropriate education and (or) qualifications of the established form to persons who have passed the final certification. The form of such documents is determined by the educational institution itself. As a rule, these are IDs, certificates and certificates. These documents are certified by the seal of the educational institution.

Registration of an educational institution

Whatever continuing education option you choose, the activities you plan to engage in will still be related to learning.

According to the Law “On Education in the Russian Federation”, educational activities has the right to:

educational organizations, which include non-profit organizations those carrying out educational activities on the basis of a license as the main type of activity in accordance with the goals for which such organizations were created;

• legal entities that, on the basis of a license, carry out educational activities as an additional type of activity along with their main activities;
  
• individual entrepreneurs, both carrying out individual teaching activities and attracting hired teaching staff.

It should be mentioned here that the earlier version of the law, which was in force until September 1, 2013, excluded commercial organizations from educational process, that is, LLC, CJSC, OJSC and similar legal entities, the purpose of which was to make a profit, were not entitled to conduct educational activities.

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According to Part 3 of Art. 32 of the Law “On Education in the Russian Federation” cannot be admitted to pedagogical activity and individuals specified in Part 2 of Art. 331 of the Labor Code of the Russian Federation, namely:

those who do not have an educational qualification, which is determined in the manner prescribed by law;

deprived of the right to engage in teaching activities in accordance with a court verdict that has entered into legal force;

• have or have had a criminal record, are or have been subject to criminal prosecution (except for persons against whom criminal prosecution was terminated on rehabilitative grounds) for crimes against life and health, freedom, honor and dignity of the individual (with the exception of illegal placement in a psychiatric hospital, slander and insult ), sexual integrity and sexual freedom of the individual, against family and minors, public health and public morality, the foundations of the constitutional order and state security, as well as against public safety;
• having an unexpunged or outstanding conviction for intentional grave and especially grave crimes;
• recognized as legally incompetent federal law ok;
  
• having diseases included in the list approved by the federal executive body exercising the functions of developing public policy and legal regulation in the field of health care.

Registration of a private educational institution

For a small center, the optimal organizational and legal form for carrying out its activities may be an individual entrepreneur. Centers that will offer a large number of different programs and attract additional specialists for work are recommended to register as a private educational institution (PEI), which were previously called non-state educational institutions(NOU).

Note that a private enterprise can only be created as a non-profit organization, i.e. all its activities serve to satisfy the statutory goals, and not to make a profit, such as the activities of an LLC or OJSC. The profit of a private enterprise can be directed to current activities (for example, payment of wages, etc.) and for the purposes provided for by the charter of the private enterprise. A private institution is created by the owner for educational (in our case) purposes. The owner of such an institution has the right to be an individual (citizen), a legal entity (organization), the Russian Federation (state), a subject of the Russian Federation (region, territory, republic), municipality(government, prefecture, administration).

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A private institution can be established by individuals and organizations. Most educational organizations are created in arbitrarily named forms of a private institution, namely: a non-state educational institution of higher vocational education, a non-profit educational institution of additional education (the most suitable option for the form we are interested in), a private educational institution of secondary vocational education and other variations of names.

The registration of private institutions is carried out by the Ministry of Justice of the Russian Federation and the Federal Tax Service within their competence. The Ministry of Justice carries out an examination of the constituent documents of a private institution, makes a decision to refuse registration or a decision to register a private institution. The tax authority enters information about the creation of a private institution in the Unified State Register of Legal Entities. Urgent registration of a private institution can be carried out in a shortened time if there are significant circumstances for this. The period provided by law for opening and state registration of a private institution is one and a half months, if, of course, all submitted documents are in order.

The founder of a private institution is the owner of the property of this institution. However, the owner of the property of a private institution is not always its founder. The location of a private institution is determined by its place of state registration. The legal address for a private institution is the location of the executive body of management of a non-profit organization. The actual address of a private institution should not differ from the legal address. The head (director) of this institution must be located at the address of the location of a private institution, and all constituent documents of the NPO must be stored at the specified address. Fortunately, when creating a private institution, it is possible to register at the home address of the founder or head of the NPO.

Let us repeat another very important feature of private enterprises for entrepreneurs: such an institution is not commercial. Although private institutions have the right to engage in income-generating activities (entrepreneurial activities), but only if this is provided for in the constituent documents of the private institution, which is why it is so important to correctly draw up the charter of your organization. A private institution, according to current legislation, cannot have an authorized or share fund, as well as an authorized or share capital. Changes in the composition of founders in a private institution are currently not registered.

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The period for registering a private enterprise is up to one month, and the cost of registration with the help of an intermediary company is from 12 thousand rubles plus 4 thousand rubles fee. After the initial registration of a private institution, the registering authority issues a certificate of state registration of a legal entity and a certificate of registration of a non-profit organization, containing information about the assignment of the OGRN and the registration number of the NPO. Registration of a private institution for tax registration with the assignment of a TIN is carried out in one window mode.

For such activities, OKVED code 80.42 is suitable: Education for adults and other types of education not included in other groups. This group includes: education for adults who are not enrolled in regular general education or higher vocational education. Training can be carried out in daytime or evening classes in schools or in special institutions for adults. Training programs may include both general education and special subjects, for example, computer education for adults; additional education in order to fully satisfy educational needs citizens, society, state, carried out in educational institutions of additional education, as well as through individual teaching activities; all types of training via radio, television, computer networks, etc.

A private institution also needs to be registered with the Pension Fund of Russia (PFR), the Social Insurance Fund (FSS), the Compulsory Health Insurance Fund (MHIF), as well as statistical authorities. Such an institution must have a seal that complies with the norms of Russian legislation, taking into account the requirements for the use of the name of the institution, its symbols and other means of visual identification of the NPO (emblem, coat of arms, flag, anthem, etc.).

Charter of an educational organization

The basic requirements for the charter of an educational organization are enshrined in Art. 25 of Federal Law No. 273 “On Education in the Russian Federation”. These include an indication in the charter of the type of educational organization; on the founder or founders of the educational organization; listing the types of educational programs being implemented, indicating the level of education and (or) focus; establishing the structure, procedure for formation, term of office and competence of governing bodies of an educational organization, the procedure for making decisions and speaking on behalf of the educational organization. The last provision is also specified in Part 5 of Art. 26.

However, this article does not limit all the rules governing the content of the charters of educational organizations. There are also additional norms that can be divided into three groups:

• norms establishing mandatory requirements that complement the requirements of Art. 25 and apply to all educational organizations;
• norms establishing mandatory requirements that apply to certain types or varieties of educational organizations;
• rules defining areas that can be regulated by statute.

The first group includes the following requirements: establishing rules on branches (if any) (part 4 of article 27); the procedure for adopting local acts (part 1 of article 28 and part 1 of article 30); establishing the rights, duties and responsibilities of employees of educational organizations holding positions of engineering, technical, administrative, economic, production, educational support, medical and other workers performing auxiliary functions (Part 3 of Article 52); determination of the statutory goals of the activity (part 1 of article 101); the procedure for distributing its property during the liquidation of an educational organization after satisfying the creditors’ claims for the purpose of developing education (Part 3 of Article 102).

Separately in this group, it is necessary to highlight the rules that provide for the specification by the charter of the structure, procedure for the formation, term of office and competence of the governing bodies of an educational organization, the procedure for their decision-making and speaking on behalf of the educational organization, as well as the participation of certain groups of participants educational relations in the management of an educational organization.

There are a lot of nuances in establishing a private educational institution and running its activities, so be prepared for additional costs for a lawyer and accountant. Moreover, the latter will have to be hired.

Licensing of educational activities

And there is one more important nuance that needs to be taken into account when registering a training center (or rather, one of the main conditions for running such a business). Educational activities carried out by legal entities, as well as individual entrepreneurs involving teaching staff, subject to mandatory licensing. This condition means that if you are going to teach at your center as an individual entrepreneur and independently, without involving other teachers, then you can do without a license. However, this option is unlikely to be possible for a full-fledged center for further education in the field of psychology. This option is more suitable for tutors, tutors, teachers who conduct classes privately, etc.

The procedure for licensing educational activities carried out by educational organizations, organizations providing training, as well as individual entrepreneurs (with the exception of individual entrepreneurs carrying out educational activities independently without hiring other teachers) is established by the relevant Decrees of the Government of the Russian Federation. According to Resolution No. 966 of October 28, 2013, educational services for the implementation of the following educational programs are subject to compulsory licensing: additional general educational programs(additional general development programs), additional general education programs(additional pre-professional programs), additional professional advanced training programs, additional professional professional retraining programs (the last two types of programs are relevant for centers of additional professional education).

The implementation of additional general development programs is very strictly regulated by Order of the Ministry of Education and Science of the Russian Federation dated August 29, 2013 No. 1008 “On approval of the Procedure for organizing and implementing educational activities in additional general education programs.”

In the issue of licensing activities in the field of additional education, certain nuances arise in the interpretation of the law. The fact is that, according to previously effective decrees of the Government of the Russian Federation, educational activities clearly did not include holding seminars, trainings, lectures, exhibitions, providing consultations, etc., if at the end of such events the students were not issued documents (diplomas, certificates, , certificates, etc.) about the education received or the qualifications assigned. This provision is missing in the new law. And here the freedom to interpret the absence of expressly stated permissions or prohibitions in the law opens up. On the one hand, the conclusion about whether this or that activity is educational, whether or not to obtain a license to carry it out, must be made on the basis of the above list, which is quite broad (Article 91, clause 1 of the Law “On Education in the Russian Federation ") and includes basic educational programs and additional educational programs, including additional professional development programs. But, on the other hand, advanced training programs do not include services for conducting paid lectures, seminars and trainings if the duration of the event is less than 16 hours, the terms of the event do not provide for the final certification of students, as well as the issuance of a qualification document (clause. clauses 12 and 19 “Procedure for organizing and implementing educational activities in additional professional programs”, approved by Order of the Ministry of Education and Science of Russia dated July 1, 2013 N 499).

Thus, if you conduct seminars, trainings, lectures, consultations with each “session” lasting less than 16 hours, then theoretically you can not issue a license and still issue certificates to your students. But these “documents” will only confirm the presence of a certain person at a training or lecture (that is, in fact, this is an ordinary certificate of presence, and not of receipt of any additional education or advanced training) and will not have any legal force.

If you still plan to obtain a license for educational activities, then prepare the following list of documents:

Identification document of the applicant (passport or other identification document) – original;

• Copy of the charter – a notarized copy of the charter;
• A copy of the certificate of making an entry about a legal entity in the Unified State Register of Legal Entities - a notarized copy or original for comparison;
  
• Copies of information on the registration of the branch at the actual address, copies of the decision to create the branch and the Regulations on the branch approved in the established manner - a notarized copy or an original for comparison;
  
• A copy of the duly approved Regulations on the structural unit (for organizations that have an educational unit leading vocational training) – a notarized copy or original for comparison;
  
• A copy of the certificate of registration with the tax authority - a notarized copy or an original for comparison;
  
• Documents confirming that the license applicant owns or on another legal basis equipped buildings, structures, structures, premises and territories - a notarized copy or original for comparison;
  
• Certificate of material and technical support for educational activities for educational programs applied for licensing - in the form approved by Order of the Ministry of Education and Science of the Russian Federation dated December 11, 2012 No. 1032 “On approval of application forms for a license to carry out educational activities, for re-issuance of a license to carry out educational activities and certificates of material and technical support for educational activities for educational programs applied for licensing”;
  
• A copy of the conclusion of the Federal Service for Supervision of Consumer Rights Protection and Human Welfare on compliance (non-compliance) with sanitary rules of buildings and premises used by educational institutions (organizations) for the implementation of the educational process - a notarized copy or an original for comparison;
  
• A copy of the conclusion of the State Fire Service on the suitability of the buildings and premises used for the educational process - a notarized copy or original for comparison;
  
• A document confirming payment of the state fee for consideration of an application for a license - a payment order with a note from the bank about its execution;
  
• List of documents submitted to obtain a license.

It is already becoming clear that the process of obtaining an educational license is long and labor-intensive. Moreover, difficulties arise even at the stage of selecting premises and equipping them with the necessary equipment. If you have a building, structure or premises where you are going to open your center, you must have all the title documents for these objects. Please note that it is impossible to obtain licenses for educational activities if you have unfinished and unrepaired facilities, since you first need to obtain a sanitary-epidemiological and fire safety report on the safety of educational activities. In addition, your premises must be equipped with the necessary furniture, equipment, and inventory in strict accordance with the requirements of the law (age standards in our case are not so important, because you plan to train adults). But it will be necessary to provide special conditions for training persons with disabilities disabilities, otherwise you may be denied a license.

Another mandatory condition is the availability of educational programs, which must be developed directly at the institution or specifically for it, and comply with current educational standards, be approved by the head of the institution. If educational programs require a certain one, then this requires approval. For example, programs with a medical or psychological focus will need to be agreed upon with the relevant department. The approval is drawn up in the form of a conclusion and attached to the package of documents for obtaining a license.

You will also have to worry in advance about finding teachers who will teach you. They must have specialized education, experience, appropriate qualifications, and they must have no contraindications for work. All this must be confirmed by documents (diplomas, certificates, work books, etc.).

All of the listed documents, together with the application and inventory, are submitted to the executive authorities of the constituent entities of the Russian Federation exercising delegated powers in the field of education. Moreover, along with copies, you need to provide original documents for comparison or notarized copies of documents (the latter option if documents are submitted, for example, by mail).

State duty for obtaining a license, in accordance with paragraph 92 of Art. 333.33 of the “Tax Code of the Russian Federation” is 7,500 rubles. The cost of the license itself, issued by the Regional Service for Supervision and Control in Education, starts from 20,000 rubles. The commission makes a decision to issue or refuse to issue a license no later than sixty days from the date of registration of the submitted application. The license that you receive (if, of course, you receive it) will indicate a list of programs for which you have the right to conduct educational activities. The license is valid for an indefinite period.

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Information technologies have entered all sectors of human life. Without understanding the simplest programs, it is difficult to get a job or get the necessary information from the Internet. Consulting and computer training services in various fields are becoming more in demand. How to open computer courses from scratch and what beginners need to know for this, we’ll tell you in a short article about this business idea.

Training or consulting?

Computer courses are a service in the form of consultations or training in the field of information technologies. Any computer club can provide consultations in the form of seminars or trainings. Training can only be carried out after obtaining a license, which is certified by the municipal education department. Entrepreneurs with a license can participate in government tenders, and, if they win, the local labor exchange will send groups of willing people for training.

Beginning entrepreneurs are recommended to first open simple courses, without a license, and then, when the company is established on the market, apply for licensing. In 80% of cases, computer courses are partially licensed. Example: The educational center"Leader" offers its clients licensed courses for a computer operator, secretary-assistant with knowledge of 1C. And as general informational seminars he offers: “Installing and configuring Windows”, “Programming for beginners”, “Network security”.

According to the laws of the Russian Federation, computer courses can be conducted both with and without a license. It’s just that when providing advisory services, an entrepreneur must rely on the rules that if the lecture or training is one-time and no certificate is issued after it, then this type It is permissible to carry out activities without first obtaining a license.

Advantages and disadvantages

Opening courses with or without a license has common pros and cons:

• It is more profitable to obtain a license and provide training services, since you can earn from 3 million a year, but obtaining a document is difficult.
• To organize courses for beginners, it is necessary to select a room that must comply with fire safety and meet the requirements of SanPiN.
• It is necessary to constantly monitor new products and developments in information technology in order to offer clients the knowledge they need.
• It's hard to start educational activities in a small municipal center, as this area market is already occupied by public educational institutions.
• If you do not obtain a license and provide services in the form of a computer circle, then no major investments will be required.

Idea concept

When organizing computer courses without obtaining a training license, the main thing is to choose a concept. As an idea of ​​where to start a small business, it is suggested to choose one of the following areas:

• Courses on working with the 1C program for accountants.
• Teaching children animated programs and educational games on the computer.
• Courses for people over 50. Training and assistance in working with social networks, providing basic knowledge.
• Computer design training.

You can take several niches at once: for example, organize classes for pensioners twice a week, twice a week for accountants and designers. Once you choose the direction of your business, it will be easier to stick to the concept. The premises are decorated in the appropriate style, and the staff is selected.

A big mistake for beginners is to take on several courses at once. A beginner is recommended to study the competitor market and analyze whether it is profitable to occupy a particular niche. The focus of the courses is chosen to be low-competing, but in demand in your region.

Registering services

For unlicensed courses, it is enough to register the activity as an individual entrepreneur. But if you plan to further develop and license at least several types of courses, then it is recommended to immediately choose an LLC. In the future, it will be possible to organize a non-state educational institution (non-state educational institution) on the basis of an LLC.

To register an LLC, you must prepare the following documents:

• Company charter.
• Documents confirming legal address.
• Receipt for payment of state duty.
• Bank account statement confirming the presence of authorized capital.
• Photocopies of passports and TIN of each founder.
• Application for registration of LLC.

When filling out the application, one main type of activity and two additional ones are indicated. The following OKVED codes are suitable for computer courses:

• 62.02 “Consulting and work in the field of computer technology.”
• 62.02.3 “Training users of specific software.”

To obtain a license and transfer to the legal form of a non-state educational institution, the following conditions must be met:

• Have an equipped computer class in rented or own premises.
• The equipment and equipment of the premises must comply with fire safety standards: an alarm system is installed, a fire safety corner with fire extinguishers is equipped, and there is an emergency exit plan.
• Courses are scheduled according to programs for the coming year.
• The staff is qualified and professionally trained to work with trainees.
• The class has methodological literature for each course.

An application for a license is submitted to the Department of Education. The class will be tested for compliance with standards, and within 6 months the commission will decide whether to issue a license.

Equipment and accommodation

The room for a computer class is suitable for a small size, from 20 sq. m. The most important thing is to choose the right location for the company. If the courses are aimed at children, then it is better to rent an office in a children's center or directly at school. If this is not possible, then the center of the residential area is selected. It should be convenient for parents and children to reach you at any time of the day or evening.

Basic equipment of the computer class:

• Computers (5 pcs.).
• Tables (5 pcs.).
• Chairs (5 pcs.).
• Benches for waiting (3 pcs.).

You need at least 250 thousand rubles for equipment and rent of premises. The down payment depends on the computer models and their number. A business idea for licensed training will require an investment of 1.5 million rubles.

The staff is recruited on a permanent basis and part-time. 3-4 teachers are enough to replace each other. To organize the work, a clear plan is made so that each teacher arrives at the right time. Payment is offered by piecework or salary. The cost of courses will depend on the price list of competitors.

Detailed step-by-step instruction and the estimate for equipment are indicated in the business plan, which will help you open a computer class yourself. The profitability of the project depends entirely on the flow of clients. If you choose the wrong niche, the project will quickly go negative.

Instead of a conclusion

To organize small consulting computer courses, you will need an initial capital of 250 thousand rubles. To organize a large training center, you will need a license and significant investments, as well as (based on experience) contacts in the education department. When registering, it is recommended to immediately select an LLC, since in the future this will allow you to switch to the LOU form.

* The calculations use average data for Russia

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Training centers are a popular business area, the potential of which is only just being revealed in Russia and in which free and profitable niches can be found. What is needed to open an educational center?

Rapid development of business in the educational and educational centers is a worldwide trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and until retirement age. Modern educational platforms make possible a minimum entry threshold and ensure good profitability of this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activities.

If 10-15 years ago a training center was a specialized training organization engaged in training students in any activity or several related areas of activity, now the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific objectives of the client. Also, the process of group learning becomes closer to individual training, since the training program changes flexibly in accordance with the wishes and objectives of students. Training programs, in this case, become aimed at solving certain practical problems, there are many of them, each of them specifically expresses the requirements of a certain group of clients.

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Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any area. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then a business has much fewer such restrictions.

It should also be noted that training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge throughout the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace of modern life does not leave time for independent development; it is much easier to take short-term training courses and get the best set of knowledge in the profession, which has already been chosen by professional teachers, based on world experience and the best practices used.

Another trend that defines fast development training centers in the modern period, is a constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new functions that were previously unusual for them.

The simplest example is the accounting profession. Previously, this was a specialist in accounting, but now the accounting profession is inseparable from computer technology - this includes the use of reference and legal systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but is forcing accountants to increasingly become software specialists. And there are thousands of such professions with similar trends. All these specialists need constant professional training at training centers.

Forms of organizing the work of the training center

There are currently two main forms of organization educational process. This is online and offline training. The choice of this form, or rather, which form will prevail in the activities of the training center, largely determines its organization and operating principles.

Online learning (in English online or e-learning) is distance learning, when training is conducted using the Internet in real time using conferencing programs or the listener watches already recorded video material.

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Offline training is a classic type of training, when the student is trained in a classroom, usually as part of a group, and the trainer or teacher directly interacts with the students.

Let's consider what are the advantages of one and the other form of training.

Advantages of online training for a training center:

1. First of all, it saves costs on the maintenance and equipment of training premises.

The second advantage follows from the first advantage: prices for online training can be made lower due to cost savings, that is, everything more people will be able to take advantage of your training programs.

Using an online learning model, your training center can attract students from all over the country and even the world, significantly expanding its audience and, accordingly, its financial flows without significantly increasing costs.

A comfortable learning environment for students who can study in a convenient place and time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This occurs both due to the prevailing psychological attitude towards direct learning, and to the lack of experience and knowledge when working with a computer. It should also be taken into account that intermediate testing of knowledge is difficult to conduct online, especially final tests, based on the results of which a certificate of completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of students. One should not discount the fact that direct teaching provides better contact with the lecturer.

And finally, it should be taken into account that training courses provide students with the opportunity to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center receives maximum profit.

The most profitable areas of study for a training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of a training center, do not need to understand all the areas yourself. Your main task is to organize a business. Finding the best trainers or teachers, especially since you can offer part-time work, not full-time, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are enrolled in additional education courses.

According to market participants, the most popular courses are those lasting up to one month.

The entire market of additional education in Russia can be divided into two large parts: additional education for children and adolescents, and additional vocational education.

With additional education for children, everything is simple. The greatest demand among training centers is for centers engaged in preparation for a unified state exam(USE). This is understandable, since without special preparation for the Unified State Exam it is very difficult to score enough points to enter a higher educational institution. In second place in demand for children and adolescents are various language classes, especially courses in English, which is associated with the traditionally low level of its teaching in a regular secondary school. Next come artistic and sports education. The areas of additional art education. Both classical drawing courses and modern areas, such as photography or acting, are popular there.

Determining the list of the most popular courses for additional professional education is much more difficult; their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge of a profession previously acquired in the higher or secondary education system. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

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Considering the industrial nature of the most popular areas of activity of the training center, we can note that the leading sector here is mining, which is associated, on the one hand, with the rapid technological development of the industry, and with the presence in this industry of sufficient financial resources, which, according to statistics, made it possible to involve almost every third of their employees in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate governance, that is, in those areas in which higher education does not keep up with modern trends development.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education “not for life, but throughout life.” According to this indicator, Russia lags significantly behind developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education; in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is enormous; the market should grow at least twice.

Therefore, let’s consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, we need to prepare for this in order to occupy our niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for decision-making in difficult situations, trainings to increase productivity and manage your own time. Training centers specializing in the development of management skills and leadership qualities for women. In Russia, this area is poorly developed; gender in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in cooking, psychological development and repair are very popular abroad.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on which areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn money more money in your specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for a training center? This is a complex issue from a legal point of view. In practice, this area of ​​business is regulated by the federal law “On Education in the Russian Federation” dated December 29, 2012 N 273-FZ and the federal law “On licensing of certain types of activities” dated May 4, 2011 N 99-FZ. Don't look at the fact that the laws were adopted a long time ago. Every year they contain additions and clarifications; the practice of their application, due to the ambiguity of the wording, is quite complex. Without going into legal complications, we will answer this question simply.

A license is required for a training center. The exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center that we are talking about in this article is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are “legal” options to circumvent this law. One of them includes, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher for the rental of premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting with a qualified attorney in your area, as the actions of regulatory authorities may be completely different.

Therefore, we will consider what is needed to obtain a license for a training center. It all starts with choosing the organizational form of the training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations are non-profit organizations (ANO, NOCHU, CHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general the scheme is as follows: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, to obtain these documents, simply applications are not enough; a fairly large list of documents is also attached to them. You can obtain this list from employees of these bodies. The fee for obtaining a license is 7,500 rubles. Make sure to obtain this list in advance, as there are special requirements for premises for different types training centers. For example, a children's training center must have at least three toilets: for boys, girls and for staff. And this cannot be organized in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The period for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P “Education”. But choosing a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. In this matter, we strongly recommend that you consult Rosstat or Rosstandart in your region, or contact the appropriate law firm for advice. Various regulatory authorities may have complaints on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of a training center depends on many factors. If you are planning to start with online courses and conduct them yourself, then the investment will be from 50 thousand rubles. All you need to do is purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. Advertising on social networks will work best in this case. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram would work better for cooking courses.

If your activity is related to offline learning, then first of all, you need premises that meet certain requirements for educational institutions. The cost of renting such a room may not be very high, since its area can be from 25-30 square meters. Repairs may be needed, but this is all individual.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are related to computers and you need to equip each training place with them, then the cost of this can range from 300 thousand rubles for ten training places. In rounded terms, if we rent a room, it does not require significant repairs, and we equip each training place with a computer, then the cost of organizing such a center, including furniture, will be from 600 thousand rubles. It is also necessary to provide a few months' operating reserve to pay rent and wages until you reach operating breakeven. The total cost of opening an offline training center will be from 1 million rubles.

As for expenses, the main part will be the salaries of teachers or experts who will conduct training. Profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Suppose you organized an offline training center with three teachers, that is, for three programs. The duration of training is one month for all programs. The average number of listeners per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality, in-demand course areas, we can get more than 50 people on the course. The profit from the course can be more than hundreds of thousands of rubles.

The payback period for a training center is on average about one year.

There are also less obvious ways to monetize online training centers. For example, you can earn money by providing completely free training. The model looks like this. Russian partners of Coursera provide their training courses for free, but charge a fee for passing certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received annual revenue of about $3 million. That is, it recouped its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that must be followed when promoting an educational or training center.

Strive to sell your products to as wide an audience as possible: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable manner, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will not come again.

The main promotion channel for a training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, “word of mouth”.

Make upsells. Let's assume the past initial course, offer a more expensive advanced one, and then an expert one.

Use social networks for promotion. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and solutions, let readers on social networks see the potential of your courses.

Constantly receive feedback from your listeners. This will not only allow you to make your courses increasingly useful and effective, but will also increase customer loyalty. Be sure to ask trainees to review their courses on your website or social media page.

Franchise and online platforms for a training center

Even if you are planning to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new clients. Modern special platforms allow you to do this easily and with almost no investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make upsells. Many sites have a free period for conducting several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make starting a business easier, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing advertising activities for your training center, and also provide legal and accounting support.

To summarize, we conclude that the creation of a training center is a promising business, the potential of which is only just being revealed in the Russian market. Effective methods online learning can minimize investments, and the attracted audience will provide good profitability.

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Employers need employees who can approach problems in an original way and who can see a way out of situations that others would retreat from. High demand in the market educational services enjoy refresher courses, and they bring good profits. This article is dedicated to How does a training center open?.

About the opening of the training center

At all times, knowledge has been recognized as the highest value. Today, with the development and improvement of new technologies, they are in demand more than ever. They are literate and highly qualified employees are the key to the stability of any organization.

Organizational matters

So how to open a training center? Firstly, you need to become a legal entity, and also choose the type of activity you will engage in The educational center. When recruiting certified specialists(and more specifically, teachers) are required on an ongoing basis certificate for operating a training center. Getting it is not so easy: this procedure will take a lot of time and require investments.

But there is a very good way out of this situation. So that it is not required certificate, sufficient for training center registration indicate the type of economic activity “consulting services”, or select related activities that are similar in meaning. And after that, you can interact with teachers and lecturers on the basis of an employment agreement.

To open a training center, it is necessary to clearly understand which educational services are most in demand, what is the demand and supply for them now in the market. What does this mean? You need to know: in what form the classes will be held, which teachers will teach them, and for what contingent of staff they will be held.

For that, to the training center began to pay off well, the best option would be if its manager combines this position with a similar one, but in a company or large organization. The first students to take the course will be his employees at this company. This guarantees you initial stages a minimum audience and will become a kind of “trade engine”.

Profitability from opening of a training center It is almost impossible to predict. The fact is that profit directly depends on the quantity courses taught, their cost, number of listeners, as well as associated costs. Here are the main ones:

• the cost of purchasing the premises or renting them plus the costs of keeping them clean;
• utility bills, as well as payment for communication services, television, and the Internet;
• costs of office furniture, office equipment and components;
• payment of wages and material remuneration to employees and teaching staff;
• advertising campaign cost.

Requirements for the premises

The main question that worries the future leader training center, this is, of course, rent price. It can be either small or quite significant. It all depends on the territorial location and interior of the room.

It is also important area of ​​the future training center. The calculation of the required area is based on the number and frequency of classes, as well as the intended audience. It is also necessary to provide a room for the administrator to work and passages to classrooms.

Auditorium interior it needs to be thought out so that it can be easily converted into a room for holding various meetings or other purposes. Modern classrooms are usually equipped with video projectors or interactive whiteboards. If you plan to conduct classes using computers, you must take care of purchasing the appropriate equipment in advance.

In order to ensure high and stable attendance of the courses offered, the building in which they will be held must be located close transport hubs(metro, public transport stops, railway stations). You should not rent premises in a residential apartment building, since its residents will obviously not be happy. Classes, as a rule, take place in free time from work, and their conduct is always accompanied by heated discussions and often lasts until late. But if you have your own premises, which is quite suitable for conducting classes, then this expense item disappears completely.

You also need to think in advance about where you will eat. course participants. It’s good if there is a store, a canteen or a buffet nearby. If there is nothing like this nearby, you need to purchase a coffee machine or provide a room for coffee breaks.

Personnel composition

For normal functioning training center besides teaching staff(full-time and part-time employees) required manager, accountant, cleaner and other workers. If the room is not so large, then you can combine these positions. And working professions, such as electricians, mechanics, and cleaners, can be replenished by periodically contacting the appropriate services.

The face of the training center by right is its manager, who is always at the workplace, answers calls, provides consultations and regulates all activities of the training center. The manager’s responsibilities also include organizing an advertising campaign and researching the educational services market. Therefore, very high requirements are placed on a candidate for such a position: he must be a person capable of working in a multitasking, With out-of-the-box thinking, responsible and open to communication. It is advisable that the candidate have experience in similar work.

The employee remuneration system should be flexible. Therefore, it is worth dividing it into a fixed salary and a bonus, which will depend on number of students. The best option is if they are interested in attracting new clients, and therefore will do their job with maximum efficiency.

Promotion

Question " how to open a training center» also relies on marketing strategy. It directly depends on the type of activity that is chosen. There may be several of them. The main ones:

• education new profession, advanced training courses and retraining;
• additional or elective courses for schoolchildren;
• organization of classes on personal growth(for example, time management);
• renting out premises or classrooms for holding various seminars, lectures and other events.

If The educational center provides for conducting classes on professional training and advanced training of personnel, it makes sense to sign an agreement on interaction with enterprises and employment centers that need such courses. When targeting a training center for children and youth, it is necessary to advertise in the media. Distributing thematic booklets in schools and children's and youth creativity centers will also be effective.

For promotion of the training center Informational meetings are very effective, where people who have been trained at this institution will talk about what positive changes have occurred in their professional activities after the course or seminar.

Information about delivery to rental of educational premises It is advisable to post on websites on the Internet, periodicals with the appropriate target audience. In order for the training center to start making a profit as quickly as possible, the best option is to combine different areas of work.

Don’t expect easy and quick profits from opening a training center. Required certain time for his establishment educational services market. But if everything is calculated correctly, all possible scenarios are calculated, then the training center, in addition to decent income, will bring new bright impressions to its manager and expand the circle of business acquaintances.

How to open a training center - from idea to launch

Times of global change always provide additional features for people who know how to think outside the box and see prospects where others give up and retreat in the face of difficulties. One of these opportunities is the creation of a training center that will provide training services for additional types of activities to the population and show broad horizons in new living conditions.

Organization of a training center

To organize such a business, you must have the status of a legal entity. Depending on the planned scale, the types of activities of the enterprise are selected. If the staff includes permanent teachers, then it is necessary to obtain a certificate of activity educational institution, which will entail unnecessary expenses and time delays in completing bureaucratic procedures. In the process of opening an enterprise, it will be easier to indicate the type of activity as “consulting services”, “assistance in holding and organizing events” or other streamlined formulations of KVED. And work with several independent trainers or teachers by agreement.

When starting such a business, you need to have a good understanding of the relationship between supply and demand for the provision of such services. What does it mean to have a clear understanding of where people interested in training will come from and to decide in advance on the intended coaching staff: teachers, psychologists, coaches or seminar presenters, etc. For the profitability of a training center, it is best to combine this type of activity with a leadership position in a network company or by working among people who are hungry for professional, spiritual and financial growth. This will allow you to initially have a minimum number of future listeners and provide the necessary advertising for the enterprise.

Profitability of the training center It is impossible to calculate in advance. Income will directly depend on the volume of classes provided, the cost of training and the costs of maintaining the work of the center.
The expenditure part consists of the following items:
- rent or one-time redemption cost of the premises and the costs of its maintenance;
- payment for utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and equipment;
-salaries of employees and training personnel;
- advertising costs.
Requirements for the training center premises

Rent for training center premises or its redemption value may vary widely. This depends on the location of the building and the internal condition of the premises.

Establishment area is calculated based on the planned intensity of the class schedule and the number of students. The training center must have a common room with an administrator’s workplace and exits to two or more isolated training rooms. Classrooms for classes are best designed so that they can easily be transformed into a conference room; the furnishings should be mobile. It is advisable to equip the room with a projector, a teacher’s workstation with the ability to install a computer, a whiteboard or flip chart. If you plan to conduct computer courses or training to work with 1:C, it is necessary to equip a computer lab with at least 5 PCs.

The increase in attendance is greatly influenced by the location of the center close to transport communications. It is also worth remembering that a training center, which is located in a residential building, may subsequently cause negative attitudes from residents. This is due to the possibility of holding seminars outside of working hours. Such events often last until late and are accompanied by a stormy exchange of emotions among the audience.

If you have your own, suitable premises, costs will be significantly reduced.

It is also worth thinking in advance about the nutrition of future applicants. If there is no cafe, canteen or store nearby, it is worth installing at least a coffee machine in the building of the training center or equipping a special room for coffee breaks.

Training center staff

In addition to permanent or part-time teachers, the staff must include an administrator, an accountant, a handyman, and a cleaner. For small volumes, some positions can be combined. And the functions of permanent cleaners and handymen (electrician, plumber, mechanic) can be assigned to the appropriate services, which can be contacted as needed.

The key figure of the training center is the administrator, who must constantly be on site, give advice and carry out all the organizational work of the center. In addition, advertising and marketing research also fall on the shoulders of this employee. Therefore, special requirements are imposed on candidates for the position of administrator. This must be a sociable, creative, responsible person. Experience working in MLM structures will serve an excellent purpose for the administrator of a training center.

Employee salaries, to increase the profitability of the center and interest in the influx of new students, must be flexible. Consist of a clearly defined salary and bonus percentage, which depends on the number of students.

Ways to promote a training center

The center's marketing policy depends on the chosen area of ​​activity.

The main activities may be:
- specialization in various advanced training and retraining courses, training in new professions;
- various auxiliary courses aimed at children and youth;
- conducting seminars on the topic of personal growth;
- renting out space for various events.

When focusing on professional training, it makes sense to enter into cooperation agreements with employment centers and large enterprises that need professional growth of employees.

If the activities of the training center are focused on children's specialization, it is possible to advertise in the media mass media and distribute leaflets in places where parents gather. for example, in the Houses of Creativity.

As practice shows, the most productive advertising of activities in the field of spiritual and financial growth is a personal example and speech of people who have undergone this type of training. Therefore, with this specialization of the training center, marketing activities can be limited to information meetings.

Information about rented training spaces and conference rooms can be placed in various printed publications and Internet resources aimed at entrepreneurs.

For optimal use of training center space and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect quick and large profits from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its establishment. But, with proper organization of the business and passion for its occupation, the training center can become a source of profit for its owner, bringing new, interesting events into life and will help you make useful contacts.